Mental health as a universal right to all citizens of the world is consistent with the 1948 founding principles of WFMH. The global campaign aims to place mental health in a human rights framework to re-cast the aspiration for sound mental health as a fundamental human right.

The global campaign aims to engage individuals, communities, institutions, and stakeholders worldwide, with the objective of empowering grassroot advocacy for the cause of mental health and its intersection with human rights. While featuring theme-based global events and embracing diverse creative expressions through digital means, the campaign intends to promote awareness and put-forth the significance of mental health.